Managing one Instagram account can be overwhelming, but managing multiple accounts can be even more of a burden. Instagram has made managing multiple accounts on their platform easier, allowing up to five accounts that can be linked and switched between easily on multiple devices. This feature is particularly advantageous to business owners and social media managers who rely on multiple accounts for posting content across all social channels.
Separating Personal and Business Accounts
Having multiple accounts allows individuals to keep their personal lives separate from their business lives. They can share personal photos without fearing that they are exposing their business interests to anyone they don’t already know. Each account serves a distinct purpose and goal, with different targets and key performance indicators.
Using Instagram Profiles Report
Sprout’s Instagram Profiles Report allows individuals to assess how each account is performing for their brand and drive its growth. This information can be used to better plan the marketing strategy for each of the accounts.
Setting Up Separate Email Accounts
Individuals can set up separate email accounts for each account, making it easier to log in and out of each one. This solution is ideal for those without enough time or desire to create and maintain multiple Instagram accounts but still want the option of sharing content.
Linking Instagram Accounts
To link up an Instagram account, launch the Instagram app on a device running either iOS or Android and tap on the Profile icon. From there, swipe up to view a menu with accounts you can add or switch between. If using a desktop version of Instagram, follow its steps to switch accounts effectively.
Using Email Management Services
Using email management services, such as Microsoft Outlook or Google Gmail, makes it easier to log in and out of various accounts using one email address. Instagram will now work similarly, eliminating the need for additional services.
Instagram now provides business owners with an easier way to manage their accounts with the ability to link up to five profiles and log into them simultaneously. This feature makes switching accounts much simpler while making posting easier while tracking analytics across all of them. By separating personal and business accounts, using Instagram Profiles Report, setting up separate email accounts, and linking accounts, individuals can effectively manage multiple Instagram accounts.
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