Elon Musk, CEO of Tesla and SpaceX, announced on Twitter Thursday morning that Linda Yaccarino, head of advertising at NBCUniversal, will become Twitter’s new CEO. Musk will shift his focus to product design and technology development, allowing Yaccarino to focus on business operations.
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Who is Linda Yaccarino?
Linda Yaccarino is an experienced executive with a reputation for aggressive sales techniques in television’s ad sales wars. She currently manages several large ad sales teams at Comcast-owned companies NBCUniversal and Peacock streaming services backed by ads. Yaccarino’s experience in modernizing advertising practices could help restore Twitter to profitability and address issues surrounding misinformation and hate speech on the platform.
I am excited to welcome Linda Yaccarino as the new CEO of Twitter!@LindaYacc will focus primarily on business operations, while I focus on product design & new technology.— Elon Musk (@elonmusk) May 12, 2023
Looking forward to working with Linda to transform this platform into X, the everything app. https://t.co/TiSJtTWuky
Musk’s tenure as CEO of Twitter has been controversial, resulting in a dramatic drop in ad sales. Yaccarino will be responsible for restoring Twitter to profitability, but it remains unclear how much control she will exert over the company’s daily operations. Musk has pledged that any future policy changes will be subject to a public vote, and he conducted an informal poll asking followers whether he should step down as CEO, which received 17.5 million responses.
What will Elon Musk’s role be on Twitter?
Musk will shift his focus to product design and technology development, reducing his involvement with Twitter. He has made several controversial moves since taking control of Twitter in October 2022, including mass layoffs, revamping verification processes, and lessening content moderation policies. While some users have welcomed the changes, others have noted increased chaos under Musk. Analysts expect increased stability and an effective plan to revitalize stagnant advertising revenue streams.